SOCIAL COMMERCE CONVERSION

This guide covers the essential elements of driving conversions by weaving social content throughout the shopper journey. It will also arm you with actionable tips on how to create powerful, captivating shopping experiences — and measure their impact on revenue.

Paid acquisition costs are rising

Competition is heating up

Consumers’ wallets are shrinking

Paid media is becoming less effective and harder to measure, with deprecation of cookies and third-party identifiers causing a shift to owned and earned channels.

With more brands and retailers vying for the attention of your target buyers, you need to make the most of every person that interacts with your brand.

It’s no wonder that many social marketing, brand, and e-commerce managers are feeling the pressure (big time).

Being able to more broadly distribute and share this content that we’re so heavily invested in and are spending a lot of our budget on developing really gave us a competitive edge, both on our own site and our retail channels.

Meghan O’Keefe, Samsonite Senior Digital Marketing Manager

Samsonite sees a 254% jump in revenue with Bazaarvoice Galleries

Tie social commerce to real revenue

Tap into your existing goldmine of authentic social content

Create high-converting shopping experiences

Bemz sees $1.65 million in new revenue from social commerce

Now that we can see how well people are reacting to the imagery, it’s built a case for us internally and proves that we should be putting more money toward creating more content surrounding our products in natural setting.

Annie Karlsson, Chief Commercial Officer at Bemz

We want to show authentic, trustworthy, real-life content from our customers’ lives — their tables, their rooms, and their homes…. A picture is worth a thousand words. It can help describe a product far better than any words could.

Sabine Kaufmann, Head of eCommerce Operations Dining & Lifestyle at Villery & Bosch

Villeroy & Boch sees a 275% increase in conversion rate

I think Bazaarvoice is a great solution. It's proven its worth in supporting discovery, engagement, conversion, and increasing revenue for Le Col.

Andrew Longley, Head of Digital at Le Col

Le Col sees 5x conversion by combining reviews and authentic photos

Read on to learn how to:

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