delves into consumer spending habits and interactions with brands and retailers. It offers valuable insights for earning consumer dollars, capturing their loyalty, and enhancing the overall customer experience, such as:
Study overview
The Bazaarvoice Shopper Preference Report highlights the online and offline shopping behaviors and preferences of more than 8,000 respondents across 6 countries, including the United States, United Kingdom, France, Germany, Canada and Australia.
The influence of video-based
UGC on product discovery
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Give shoppers seamless shopping experiences
of global consumers emphasize the importance of a seamless shopping experience across different channels (online, in-store, mobile).
75%
Make it personal
of Gen Z answered personalized recommendations or customized offers influence their loyalty to a brand
54%
Invest in
video
content
Mind the
app
6 countries
How to keep consumers engaged on evolving social platforms
The potential long-term shift
toward private-label products
The Shopper Preference Report
SHOPPER PREFERENCE REPORT
Key insights about optimal online and offline shopping experiences in 2024
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8,089 consumer respondents
Use
video-based UGC to drive purchases
of U.S. consumers have made a purchase after watching a video on social media or of an influencer highlighting
a product
60%
The UK has the highest number of shoppers with
6 or more retailer/brand apps on their phones
of German shoppers watch product videos on Instagram
66%
SHOPPER
PREFERENCE REPORT