SHOPPER EXPERIENCE
INDEX
VOLUME 18
Omnichannel experience creating positive feedback loop
Personalized offers motivates shoppers
Consumers trust in fellow consumers on the rise
Creators reshaping the shopping journey
88%
of shoppers want a seamless shopping experience across different channels (online, in-store, mobile).
9 in 10 shoppers engage with creators before buying
97%
94%
91%
84%
81%
74%
18–24
25–34
35–44
45–54
55–64
Over 65
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Shopping habits are changing fast, with Gen Z and Boomers leading in different directions. This year's research uncovers how social commerce, omnichannel experiences, and user-generated content (UGC) are transforming consumer journeys—from Gen Z’s demand for visual discovery and personalization to Boomers’ trusted routines.
Access the full report and stay ahead in understanding these evolving trends.
Almost everyone in India and 2/3 of US, Canada, and France rely on UGC in their buying decisions.
65%
57%
62%
56%
64%
59%
93%
45%
of shoppers are driven to complete purchases online by personalized offers.
High impact product categories for personalized reccomendations
47%
Electronics
42%
Apparel
39%
Health & Beauty
27%
DIY/Home
26%
Toys & Games
27%
Grocery
24%
Food & Bev
20%
Automotive
24%
Sporting goods
