pinpoints the priorities and concerns of shoppers in the face of market shifts and cost-of-living challenges. It offers valuable insights to guide your planning for the upcoming year, focusing on:
Study overview
The Bazaarvoice Shopper Experience Index, conducted in August 2023, compiled insights from over 7,000 consumer respondents and 465 brands and retailers across seven markets, including the United States, Canada, Australia, France, Germany, Spain, and
the United Kingdom.
The impact of the downturn
on shopper behavior
VOLUME 17
VOLUME 17
Social is the new search
of 18-24-year-olds
are more likely to discover a product through social media than any other way
76%
Essential insights for brands navigating the current economic climate
he types of content shoppers depend on most Channels shoppers most rely on
The preferences of shoppers
for sharing opinion
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Consumers
expect
consistency
of consumers expect to get the same experience from a brand regardless
of channel
75%
Voice of the
customer is
your best
sales tool
of consumers feel more confident in a purchase when they view shopper content
78%
Dramatic
spending
shifts
of consumers claim to have changed their spending habits
73%
The rise of
the value
seekers
of consumers seek
out value-for-money information from user-generated content (UGC)
while shopping
62%
Most shoppers identify as UGC creators
Brand loyalty is challenged
of consumers are open to trying a different brand for products they regularly buy
69%
Reactive
Proactive
Passive
Content shoppers most rely on
Consumers
expect
consistency
of consumers expect to get the same experience from a brand regardless
of channel
75%
The rise of
the value
seekers
of consumers seek out value-for-money information from user-generated content (UGC)
while shopping
62%
Dramatic
spending
shifts
of consumers claim to have changed their spending habits
73%
Most shoppers identify as
UGC creators
Brand loyalty is challenged
of consumers are open to trying a different brand for products they regularly buy
69%
Tap to reveal insights
Tap to reveal insights
From @Influenster Instagram
From @Influenster Instagram
7,000
consumer respondents
brands and retailers
465
global
markets
7
The types of content shoppers depend on most
The platforms and channels shoppers frequently use
7,000 consumer respondents
465 brands and retailers
7 global markets
Volume 17 of the Bazaarvoice Shopper Experience Index
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