The ultimate guide to

UGC for e-commerce

The dynamics of commerce have undergone a transformative shift. Gone are the days when brands and retailers solely dictated consumer buying behavior. In today's landscape, consumers have become highly influential in driving product sales. As a result, it is vital for brands to empower their customers to become advocates and sell on their behalf. Discover the immense potential of a user-generated content strategy. By embracing UGC, brands can unlock increased revenue, higher conversion rates, amplified SEO impact, and even enhanced in-store sales (where applicable).

Being able to more broadly distribute and share this content that we’re so heavily invested in and are spending a lot of our budget on developing really gave us a competitive edge, both on our own site and our retail channels.

Meghan O’Keefe, Samsonite Senior Digital Marketing Manager

Samsonite sees a 254% jump in revenue with Bazaarvoice Galleries

Collect and distribute shopper content at scale

Drive traffic with keyword-rich reviews and fresh UGC

Ignite revenue growth with customer-driven, rich product detail pages (PDPs)

Bemz sees $1.65 million in new revenue from social commerce

Now that we can see how well people are reacting to the imagery, it’s built a case for us internally and proves that we should be putting more money toward creating more content surrounding our products in natural setting.

Annie Karlsson, Chief Commercial Officer at Bemz

We want to show authentic, trustworthy, real-life content from our customers’ lives — their tables, their rooms, and their homes…. A picture is worth a thousand words. It can help describe a product far better than any words could.

Sabine Kaufmann, Head of eCommerce Operations Dining & Lifestyle at Villery & Bosch

I think Bazaarvoice is a great solution. It's proven its worth in supporting discovery, engagement, conversion, and increasing revenue for Le Col.

Andrew Longley, Head of Digital at Le Col

Le Col sees 5x conversion by combining reviews and authentic photos

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likelihood of buying

Shoppers are more likely to buy a product with shopper photos

Oak Furnitureland

Petco

We find that UGC is just a lot more relatable for our audiences. It provides inspirational content they can see and engage with.

LAURA QUIGLEY HEAD OF PR AND COMMUNICATIONS AT OAK FURNITURE LAND

Hannah Kredich Category Specialist, Petco

We want to leverage reviews wherever we can because we know customers are reading reviews before they buy something.

+74%

order value

+22%

Average order value increases when shoppers interact with galleries

conversions

+150%

Conversion increases when visitors interact with shopper images