Retailers investing in private label brands can reap exceptional rewards, especially in the current economic climate.
This e-book looks at different ways to increase market share and ROI by embracing what many call the fourth wave of private label growth.
Everyone buys private labels
High-income earners accounted for 50% of the growth of private label brands in 2022 — up from 38% in 2021
Increased perception of quality
87% of shoppers said
the variety of private label brands is just as good as, if not better than,
national brands
Retailers want to invest more
Only 38% of retailers are
satisfied with their private
brand performance
A robust UGC-driven content supply chain fuels the growth of private label brands, both in physical stores and online
Leading private label brands worldwide harness the power of user-generated content
Strategies for innovation and digital prominence can set you apart as a market leader
Retailers can seize opportunities in today's economic climate by focusing
on private label brands
Read on to discover how:
Get this e-book
Shoppers are more likely to buy a product with shopper photos
Everyone buys private labels
36% say brand ads do nothing for them.
83% trust organic posts from influencers more than brand posts.
Increased perception of quality
36% say brand ads do nothing for them.
83% trust organic posts from influencers more than brand posts.
Retailers want to invest more
Position yourself for market success — now and in the future
4 strategies to achieve private label success
Home Depot
Petco
We find that UGC is just a lot more relatable for our audiences.
It provides inspirational content they can see and engage with.
LAURA QUIGLEY
HEAD OF PR AND COMMUNICATIONS AT OAK FURNITURE LAND
Hannah Kredich
Category Specialist, Petco
We want to leverage reviews wherever we can because we know customers are reading reviews before they buy something.
Home Depot
Petco
User-generated content is becoming increasingly important... It’s no longer a ‘nice to have.’ It’s a necessity. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. UGC is important for the health of the whole business, not just e-commerce.”
Gabriela da Silva
Senior Brand Advocate Analyst, Home Depot Canada
Hannah Kredich
Category Specialist, Petco
The idea of getting not only reviews but higher quality reviews with images for our own brand products was really enticing. We were looking to boost conversions and visits, and we’ve now seen that happen across sampled products.
