How to activate creators and communities
to optimize your
marketing strategy
Shoppers have made their content preferences loud and clear — they trust everyday consumers over both your brand and celebrity influencers. And with a shaky economy, shoppers need more proof than ever, from people they trust, that products will make good purchases.
At the same time, marketing teams must do more with less, while proving that every single customer outreach tactic drives high return on investment (ROI).
Kraft Heinz earns
39M impressions from 369K pieces of creator content
Get this e-book
Petco
DSW
Petco achieves 48% increase in revenue per visit for sampled products
Read on to learn:
“The idea of getting not only reviews, but higher quality reviews with images for our own brand products was really enticing. We were looking to boost conversions and visits, and we’ve now seen that happen across sampled products.”
Hannah Kredich
Category Specialist
Why creators are essential to your marketing strategy
How creator content allows brands to make the most of limited time and budgets
The different types of creators and their relative influence
How to choose the right creators for your brand
Common use cases for creator programs and winning examples
Kraft Heinz
Petco
DSW
It’s time for brands to take full advantage of the creator economy — here’s how.
Shoppers have made their content preferences loud and clear — they trust everyday consumers over both your brand and celebrity influencers. And with a shaky economy, shoppers need more proof than ever, from people they trust, that products will make good purchases.
At the same time, marketing teams must do more with less, while proving that every single customer outreach tactic drives high return on investment (ROI).
Shoppers trust everyday people
Engage the
right creators
Know the rules of the game
of creators have refused
a brand partnership due to the brand asking too much
of them for the fee.
33%
of your community will create 90% of your content — maximize the likelihood that you’ll find this 1% with ultra-precise targeting.
~1%
say they have purchased
a product based on a recommendation from another shopper they saw online.
100%
Best practices and tools to manage, measure, and optimize creator programs
Elizabeth Northrup
Associate Brand Manager, Kraft Heinz
“The ability to hyper-target consumers based on behaviors and other characteristics beyond typical demographics was a key benefit in choosing Influenster.”
Kraft Heinz earns 39M impressions from 369K pieces of creator content
Alison Wagner
Digital Product Specialist
“A challenge for any online retailer is the missing in-person ‘try on’ element. Letting customers read reviews on how a shoe fits or feels along with seeing customer photos for style, fills that gap.”
DSW doubles conversions with creator content on site
Kraft Heinz
Want to succeed with limited time and budget?
Leverage
content creators!
Get this e-book
to optimize your
marketing strategy
How to activate creators and communities
Hannah Kredich
Category Specialist
“The idea of getting not only reviews, but higher quality reviews with images for our own brand products was really enticing. We were looking to boost conversions and visits, and we’ve now seen that happen across sampled products.”
Petco achieves
48% increase in revenue per visit for sampled products
Alison Wagner
Digital Product Specialist
“A challenge for any online retailer is the missing in-person ‘try on’ element. Letting customers read reviews on how a shoe fits or feels along with seeing customer photos for style, fills that gap.”
DSW doubles conversions with creator content on site
Kraft Heinz
Petco
DSW
