Bazaarvoice presents
likelihood to purchase
70%
Shoppers are more likely to buy a product if it has at least 100 reviews
conversion rate
+145%
Websites with ratings, reviews, Q&A, customer photos, and social content see conversion rates increase
revenue per visitor
+190%
Websites with user-generated content on their PDPs see more revenue per visitor
End-of-year holiday sales account for a significant percentage of annual sales and revenue for brands and retailers. No surprise, then, that planning early is key to implementing your strategy. Bazaarvoice is here as your strategic partner during Black Friday, Cyber Monday, and every holiday in between.
How to supercharge
your holiday campaigns
Petco
GANT
Anyone who works in e-commerce needs to understand that UGC is the SEO tool of choice.
Head of E-commerce, gant
logan steele
e-commerce team, Petco
It’s really fun to be able to sample seasonal collections to get a few reviews on the products since they have a much shorter life on-site than most items.
Adding ratings, reviews, and customer photos and videos is the perfect way to put a bow on your product pages. In fact, best-in-class sites with UGC see a 190% revenue per visitor lift and a 145% higher conversion rate. With holiday products having a shorter shelf life, you need high conversions to get your products flying this holiday season.
There’s still time to collect UGC before the holiday season
Finalize your plan to have content by Black Friday
Bazaarvoice Sampling Programs enable consumers to sample your products in exchange for authentic feedback.
october 25
Samples shipped to consumers
Consumers receive products and begin submitting reviews
november 8
october 19
Bazaarvoice confirms shipping
•
October 6
Kick-off: Brand submits product nomination form
EXAMPLE
Joerg Bruehl
SVP of Marketing, Gigaset
We now see a massive increase in the overall conversion rate, and this is no surprise. When we have products with a very low number of reviews, they’re not the best sellers. On the other hand, the more reviews they get, the more we sell.
Logan Steele
E-commerce Team, Petco
It’s really fun to be able to sample seasonal collections to get a few reviews on the products since they have a much shorter life on-site than most items.
It’s really fun to be able to sample seasonal collections to get a few reviews on the products since they have a much shorter life on-site than most items.
Launch
PDPs get UGC
EXAMPLE
•
Gigaset
Petco