How to define and measure social commerce ROI and value
Create high-converting shopping experiences and quantify their impact
You need a measurement framework that ties social and e-commerce together, tracking the impact of your social media efforts straight to revenue. This guide will help you link return on investment (ROI) from social commerce investments directly to revenue growth, track the impact of every piece of social content, and prove that your social commerce strategy converts.
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increase in revenue per session
172%
Bringing social to e-commerce increases revenue per session, conversions, and average order value.
of website visits convert
<2%
Photos and videos from real shoppers offer social proof that drives sales.
of people shop on social
55%
But 54% would be more likely to buy if they could get product info right on the platform.
Samsonite
Villeroy & Boch
BEMZ
Samsonite sees a 254% jump in revenue
Read on to learn:
“Being able to more broadly distribute and share this content that we’re so heavily invested in and are spending a lot of our budget on developing, really gave us a competitive edge, both on our own site and our retail channels.”
Meghan O’Keefe
Senior Digital Marketing Manager
How social commerce drives measurable revenue
What innovative leaders are measuring to prove the value of social content
How to directly tie your social content strategy to accelerated e-commerce success
Best practices for aligning cross-functional teams to achieve common goals
From reach to revenue:
Sabine Kaufmann
Head of E-commerce Operations Dining & Lifestyle
“User-generated content is one of the most trustworthy types of content a brand could show to their customers.”
Villeroy & Boch increases conversion rate by 275%
Annie Karlsson
Chief Commercial Officer
“Now that we can see how well people are reacting to the imagery, it’s built a case for us internally and proves that we should be putting more money toward creating more content surrounding our products in natural settings.”
Bemz drives $1.65 million in new revenue
Samsonite
Villeroy & Boch
BEMZ
What — and how — do you measure if you’re looking to champion a social commerce strategy?
You need a measurement framework that ties social and e-commerce together, tracking the impact of your social media efforts straight to revenue. This guide will help you link return on investment (ROI) from social commerce investments directly to revenue growth, track the impact of every piece of social content, and prove that your social commerce strategy converts.
55%
Tips on evaluating potential social commerce software providers
samsonite
Villeroy & Boch
bemz
Annie Karlsson
Chief Commercial Officer
“Now that we can see how well people are reacting to the imagery, it’s built a case for us internally and proves that we should be putting more money toward creating more content surrounding our products in natural settings.”
Bemz drives $1.65 million in new revenue
bemz
Sabine Kaufmann
Head of E-commerce Operations
Dining & Lifestyle
“User-generated content is one of the most trustworthy types of content a brand could show to their customers.”
Villeroy & Boch increases conversion rate by 275%
Villeroy & Boch
Meghan O’Keefe
Senior Digital Marketing Manager
“Being able to more broadly distribute and share this content that we’re so heavily invested in and are spending a lot of our budget on developing, really gave us a competitive edge, both on our own site and our retail channels.”
Samsonite sees a 254% jump in revenue
samsonite
Paid media is losing effectiveness and measurability due to cookie deprecation, causing a shift to owned and earned channels.
of people shop on social
Amid rising
competition for your target buyers' attention, you must maximize every customer interaction with your brand.
of website visits convert
It’s no wonder that
many social marketing, brand, and e-commerce managers are feeling the pressure (big time).
increase in revenue per session
<2%
172%
Read on to learn:
