CREATE A CONTENT CAMPAIGN
Campaign creation just got easier
The award-winning nail polish brand Finger Paints is launching their newest color, Kelly Green, and is looking to build social buzz and brand awareness through authentic UGC. See how seamless it is to create an end-to-end campaign with help from Bazaarvoice Vibe.
Raise awareness of this new product with existing brand advocates
Appeal to look-alike consumers, build upon customer base, extend reach
Promote videos to Instagram, TikTok and your product pages
Achieve high satisfaction star rating (4.4+)
CAMPAIGN GOALS
See it in action
Choose your audience
Find brand-aligned content from the right community
Create a content mix designed for your customers. With our vibrant communities of shoppers and professional creators, you can easily source authentic content that resonates with your buyers.
Consumer Community
Content from everyday shoppers
Creator Community
Content from professional creators
STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 1: DEFINE your campaign
Kick-start your campaign with a few details
Choose your campaign specifics such as the location, currency, and delivery method - and we'll get to work finding the exact target audience that fits your needs.
USA
LOCATION
CURENCY
USD ($)
DELIVERY METHOD
Shipped Products
SHIPPING MANAGER
Bazaarvoice Provided
Next Step
consumer COMMUNITY
STEP 1 OF 6
STEP 1: DISCOVER CREATORS
Find creators using the power of our AI search engine
Leverage our AI-powered creator search to find the perfect creator: Find creators that match your brand's aesthetics with our image-powered AI search Uncover look-a-like creators across multiple social platforms with contextual image-first search
Bazaarvoice
CAMPAIGN MANAGER
CAMPAIGN HANDLES
@bazaarvoice, @fingerpaints
CAMPAIGN HASHTAGS
#fingerpaints, #kellygreenpolish
cREATOR COMMUNITY
AGE
32-42
FOLLOWER COUNT
120k-125k
Female
GENDER
#OF CREATORS
5-15
STEP 2: find UGC CREATORS
Create a precise target audience that matches your customer
Activate your ideal customer profile with industry-leading consumer targeting and one of the largest shopper communities of UGC creators.
New York City Area
NOTES
Loves dogs, the beach, family and classical music
STEP 2 OF 6
STEP 2: VET creators
Evaluate creator profiles to find the perfect match
NUMBER OF CREATORS
With Vibe, you can sort through creator profiles quickly and easily and instantly get a sense for whether or not they're a match for your brand. From follower counts to content distribution, our creator discoverability is unmatched.
STEP 3 OF 6
STEP 3: SELECT TASKS
Customize the tasks you'd like UGC creators to complete
Whether you'd like for them to post on social or write a review (or both!), you can customize each aspect of how you'd like to work with your product reviewers.
Tasks
Create Instagram Story
00:15
#fingerpaints
Write a review
Due October 15th
Finger Paints - Polish
Kelly Green
Selected Product
STEP 3: CONFIGURE CAMPAIGN
Customize your brief to meet your creator campaign goals
Add products from your catalog, select your creator tasks, and set up your affiliates. Whether you'd like for them to post a review on YouTube, or lifestyle content on Instagram, customize each aspect of how you'd like to work with your creators.
Create Instagram Reel
Create TikTok Video
Mention @fingerpaints
STEP 4: WE DESIGN YOUR CAMPAIGN
Review your campaign design
Ship your product to our fulfillment center and we'll take it from there. Our in-house studio team will design a beautiful branded box, and shoot product photography. We handle all of the shipping, from packing products to adding inserts, so all you have to do is wait for the user-generated content to start flowing in.
STEP 4 OF 6
STEP 4: MANAGE CAMPAIGN
Engage with 1 or 1,000+ creators in just one click
Deliver an experience creators love with seamless campaign onboarding, automated creator communications, personalized briefs, and product seeding – all managed through our user-friendly Creator Portal.
STEP 5: DISTRIBUTE THE CONTENT
Easily share the content to your key marketing channels
Make the most out of your content to the channels that matter most to your customers. From social, to e-commerce, to retail, create a cohesive go-to-market strategy.
STEP 5 OF 6
STEP 6: OPTIMIZE PERFORMANCE
See campaign dashboards all in one place
Vibe unifies reporting dashboards so that you can prove impact and attribute ROI across campaigns, creators, and channels. Turn estimates into actuals, scale impact, and tie every initiative to the success metrics that matter — from reach to revenue.
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