Your hub for consumer trends, insights, and strategies to win the holiday season.
Holiday
Marketing success
Your recipe for
Shopper personas
Fast-track your audience targeting by types of shoppers, mindset, and motivations.
Explore personas
Generational cheat sheet
Unpack generational insights you can activate, from discovery to purchase.
Open cheat sheet
Content supply chain guide
Map how content moves from idea to impact across the season and beyond.
View guide
Get the tools you need to turn insights into activation
*
*
Holiday toolkit
Download timeline
Prep the Ingredients
Gear-up Phase
1
Pre-heat the Oven Launch Phase
2
Bake & Serve! Amplify Phase
3
🚀
Finalize agreement with Bazaarvoice
➡️ Submit product
nomination form
✨ Identify high-fit creators using Vibe and GenAI filters
❤️ Activate social commerce
(with Bazaarvoice products like Visual Syndication Network, Like2Buy, and more)
🎁 Launch paid social and
email gift guides
✅ Complete final QA for mobile + PDP optimization
👩💻 Launch creator outreach
and send content briefs
🛍️ Kick-off syndication to retailer partners
💄 Go live with PDP visuals and quote tiles
🚀 Your campaign is LIVE!
📦 Bazaarvoice ships samples to creators and shoppers
⭐️ Begin review and
UGC collection
💡 Pro-tip: Maximize ROI by amplifying content across PDPs, social, email, and retail channels.
WEEKS
12+
WEEKS
7
WEEKS
10-11
WEEKS
6-7
WEEKS
5-6
WEEKS
9-10
WEEKS
8-9
WEEKS
3-4
WEEKS
1-2
WEEKS
7-8
WEEKS
8
WEEKS
0
Holiday content activation timeline
Browse blogs by focus
Regional
Insight-led
Generational
How American shoppers are rethinking holiday spending
64% of UK shoppers prefer online shopping for the holidays
What brands should know about holiday shopping in Canada 2025?
What’s hot in holiday shopping for French shoppers
Holiday shopping 2025:
Why winning over the Germans will take more than discounts
Australian shoppers seek an omnichannel experience during holiday spending in 2025
4 ways to win big with creator content this holiday shopping season
5 savvy ways shoppers are saving big this holiday shopping season
Holiday shopping: 5 ways shoppable social is delivering sales
5 reasons omnichannel is the new normal for holiday success
5 ways to make AI-generated content shape your holiday sales
Decoding Gen Z & millennial holiday shopping trends
What 35-54 year old shoppers really want this holiday shopping season
What influences 55+ crowd holiday shopping decisions
Read the full Holiday Shopper Report
Your hub for consumer trends, insights, and strategies to win the holiday season.
Holiday
Marketing success
Your recipe for
Fast-track your audience targeting by types of shoppers, mindset, and motivations.
Explore personas
Shopper personas
Generational cheat sheet
Unpack generational insights you can activate, from discovery to purchase.
Open cheat sheet
Content supply chain guide
Map how content moves from idea to impact across the season and beyond.
View guide
Holiday toolkit
Get the tools you need to turn insights into activation
Download timeline
Prep the Ingredients
Gear-up Phase
1
Pre-heat the Oven Launch Phase
2
Bake & Serve! Amplify Phase
3
🚀
🚀 Your campaign is LIVE!
WEEKS
0
✅ Complete final QA for mobile + PDP optimization
WEEKS
1-2
🎁 Launch paid social and
email gift guides
WEEKS
3-4
(with Bazaarvoice products like Visual Syndication Network, Like2Buy, and more)
❤️ Activate social commerce
WEEKS
5-6
💄 Go live with PDP visuals and quote tiles
WEEKS
6-7
🛍️ Kick-off syndication to retailer partners
WEEKS
7
⭐️ Begin review and
UGC collection
WEEKS
8
📦 Bazaarvoice ships samples to creators and shoppers
WEEKS
7-8
👩💻 Launch creator outreach
and send content briefs
WEEKS
8-9
✨ Identify high-fit creators using Vibe and GenAI filters
WEEKS
9-10
➡️ Submit product
nomination form
WEEKS
10-11
Finalize agreement with Bazaarvoice
WEEKS
12+
Maximize ROI by amplifying content across PDPs, social, email, and retail channels.
Holiday content activation timeline
Read the full Holiday Shopper Report
Read the full Holiday Shopper Report
Read the full Holiday Shopper Report
Read the full Holiday Shopper Report
On-demand webinar
Missed the live session? Catch up on key takeaways and expert commentary.
Watch now
Content supply chain guide
Map how content moves from idea to impact across the season and beyond.
View guide
Bake up your best holiday season yet
Register now for our roadshows to get the inside scoop on what matters most to 8,000+ global holiday shoppers!
Register
Melbourne | AUG 5
Sydney | AUG 7
Register
June 10
July 10
Belgium
Spain
Register
Coming soon
Register
August 7
Sydney
Register
August 5
Melbourne
Register
July 3
France
Register
June 25
NEW YORK
Register
June 17
Santa Monica
Register
May 27
London
Register
We’re bringing expert insights, trusted content strategies, and holiday performance tips to a city near you. Register now for our roadshows to get the inside scoop on what matters most to 8,000+ global holiday shoppers!
Bake up your best holiday season yet
Holiday
Marketing success
Your recipe for
July 10
Belgium
Coming soon
July 3
August 7
August 5
June 25
June 17
June 10
May 27
France
Sydney
Melbourne
NEW YORK
Santa Monica
Spain
London
Coming soon
Register
Register
Register
Coming soon
Register
Register
Register
Register
Register now for our roadshows to get the inside scoop on what matters most to 8,000+ global holiday shoppers!
We’re bringing expert insights, trusted content strategies, and holiday performance tips to a city near you.
Bake up your best holiday season yet
Holiday
Marketing success
Your recipe for
Jump to toolkit