*Research data from 8000+ global shoppers
A first look at what’s coming
Right content for the right stage of the funnel
Drive the right content to connect with your consumer's need-state
Joerg Bruehl
SVP of Marketing, Gigaset
We now see a massive increase in the overall conversion rate, and this is no surprise. When we have products with a very low number of reviews, they’re not the best sellers. On the other hand, the more reviews they get, the more we sell.
Logan Steele
E-commerce Team, Petco
It’s really fun to be able to sample seasonal collections to get a few reviews on the products since they have a much shorter life on-site than most items.
Gigaset
Petco
Plan your holiday content strategy, start creator outreach
Brief in your creators: Submit product nomination form with Bazaarvoice
Samples shipped to consumes and creators for review
Get reviews and creator content in your channels to stay in front of your holiday consumers!
September
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October
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Holiday $$$
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Can’t make it in person?
Join us virtually as we unpack the research, decode the trends, and share expert strategies to win the season wherever you are.
September is the new Black Friday
Creator trust jumped 30 points this year...
38% of shoppers now start before October
Social media is for buying
21% prefer to purchase on social platforms (up from 12% last year)
48% add extra items for free shipping; only 13% will pay for speed
Value > speed
but only if it feels real
Shoppers are spending smarter, shopping earlier, and seeking authenticity like never before. According to early data:
Whether you join us in person or online, you’ll get exclusive access to the strategies, research, and content trusted by the world’s leading brands to win the holiday season.
Ready to turn insights into action?
Holiday 2025:
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Reserve your exclusive seat at the table
Wednesday, July 16
Register for our webinar
Get early access to the holiday report
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Holiday
Marketing success
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We’re bringing expert insights, trusted content strategies, and holiday performance tips to a city near you. Register now for our roadshows to get the inside scoop on what matters most to 8,000+ global holiday shoppers!
Bake up your best holiday season yet
We’re bringing expert insights, trusted content strategies, and holiday performance tips to a city near you. Register now for our roadshows to get the inside scoop on what matters most to 8,000+ global holiday shoppers!
A first look at what’s coming
*
Coming soon
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