What’s driving shoppers today? What they trust and where they’re clicking. The Shopper Preference Report 2025 answers all these questions, highlighting evolving shopping behavior — from brand swaps for budget-friendly alternatives to consumers trusting brand sites and peer reviews over ads, creators influencing buying decisions, social platforms turning into shopping hotspots, and Gen Z embracing virtual reality shopping.
2025
SHOPPER
PREFERENCE
REPORT
What's inside
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