What’s driving shoppers today? What they trust and where they’re clicking. The Shopper Preference Report 2025 answers all these questions, highlighting evolving shopping behavior — from brand swaps for budget-friendly alternatives to consumers trusting brand sites and peer reviews over ads, creators influencing buying decisions, social platforms turning into shopping hotspots, and Gen Z embracing virtual reality shopping.
2025
SHOPPER
PREFERENCE
REPORT
What's inside
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What’s driving shoppers today? What they trust and where they’re clicking. The Shopper Preference Report 2025 answers all these questions, highlighting evolving shopping behavior — from brand swaps for budget-friendly alternatives to consumers trusting brand sites and peer reviews over ads, creators influencing buying decisions, social platforms turning into shopping hotspots, and Gen Z embracing virtual reality shopping.
SHOPPER
PREFERENCE
REPORT
More shoppers are choosing store brands to make their dollars go further
More shoppers are choosing store brands to make their dollars go further
US shoppers lead globally in purchases driven by creator recommendations
Social commerce is reshaping how young shoppers spend
What's inside
