Principles of visual content creation
Sampling fuels your content engine
Worried about low-quality photos from less brand control over content? We hear you. Enter: The 3Cs.
While our 7.5 million+ Influenster members have historically driven above average engagement rates on social, our user feedback has indicated that our members are hungry for tutorials to teach them how to become better content creators — and that’s a plus for brands, too.
UGC shines when budgets are tight
Whether you’re trying to generate buzz ahead of a product launch or source new content for core SKUs, product sampling is a great opportunity to pack your socials and product pages with fresh, authentic UGC.
The 3Cs: More rigorous UGC quality assurance
Bazaarvoice’s “3Cs” education and strategically placed in-app help text guidance informs members how to create more aesthetically-pleasing images and richer text reviews.
As a result, higher-quality content creates more value for shoppers, and brands drive more value from every sampling campaign investment.
Why do The 3Cs matter?
Photo originally posted by one of our 7.5M+ Influenster members as a part of Kraft Heinz's sampling campaign
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How does it work?
Guided tutorials that appear across the Influenster journey teach members how to create strong photos, while in-app guidance helps them create richer text reviews.
AI-driven technology scores shopper photos, enabling us to select members with exceptional content-creating skills for customer campaigns.
3x
more reviews with photos
than network benchmarks
What are the results?
2x
longer reviews than
industry benchmark
5
average social engagement from sampling participants
3x
lower rejection rate
than competition
%
Source: 5
The fundamentals of visual content creation
The fundamentals of visual content creation
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What are they?
Clarity — good light and focus. Is the image bright, clean, and crisp?
Center of attention — show the product front and center. Are products in-focus and taken at a good angle?
Context — share how you use it. Is the product incorporated into an activity
or routine?
UGC quality education
Members understand how to create exceptional content, while remaining authentic to their experience
Photo originally posted by one of our 7.5M+ Influenster members
More in-depth text reviews
More visually-appealing images
Peer-to-peer recommendations have a
Higher content quality
More customer value
More value for
your business
More inspirational moments are created to convert browsers into buyers
Photo originally posted by one of our 7.5M+ Influenster members
greater impact on purchase decisions and bottom of the marketing funnel.
More content can be repurposed across all elements of a brand’s digital shelf, driving
more value from every sampling campaign investment.
Shoppers will gladly provide visual content
of people will
take a picture if you ask them
60%
of consumers want brands to
tell them exactly what kind of content they’re looking for
53%
7
6
Not sure where to start? We can help with that.
Value at scale
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The largest online community
(7.5 million+) of engaged everyday shoppers and content creators on key social platforms
The largest network (12,000) of brands and retailers to syndicate UGC of all types
The most effective full-funnel ROI, with 2x average lift in conversions
Industry-leading consumer targeting with hundreds of data points collected per member
Top-tier UGC quality assurance with The 3Cs member education
Quality
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Faster time-to-value by reducing campaign setup from 40+ hours to 1 hour
Saving customers an average of 34 hours they otherwise would have spent on sampling and
UGC efforts
Speed and simplicity
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Learn more
Bazaarvoice creator partnerships are your content engine.
Shopper Experience Index.” Bazaarvoice.
1
References
“New Survey from EnTribe Emphasizes Value of User Generated Content in Marketing Initiatives.” GlobeNewswire.
2
“Forrester Total Economic Impact of Bazaarvoice.” Forrester.
3
Bazaarvoice survey of 6,000 Influenster members, 2022.
4
Bazaarvoice campaign data and native review performance benchmarks, 2022.
5
“How to Connect with Consumers via User-Generated Content [Infographic]”. Merkley and Partners.
7
6
“Visual Content Strategies to Supercharge the Buyer Journey.” Bazaarvoice.
of consumers are more likely to trust a brand’s marketing campaign if it features user-generated content
84%
2
say that shopper photos increase the likelihood of them purchasing a product
74%
1
are more likely to buy a
product they found
through UGC
77%
2
Working with an
end-to-end UGC platform
can improve
content operations productivity by 33%
3
of shoppers who bought a
sampled product bought even more products from the brand
97%
4
of sampling participants bought the products that they sampled
67%
4
Brands see a
300% jump in conversion rates
2
when shoppers engage with sampling campaign content
Photo originally posted by one of our 7.5M+ Influenster members
Originally posted on @Influenster Instagram
Originally posted on @Influenster Instagram
SHARE INFOGRAPH
While our 7.5 million+ Influenster members have historically driven above average engagement rates on social, our user feedback has indicated that our members are hungry for tutorials to teach them how to become better content creators — and that’s a plus for brands, too.
Bazaarvoice’s “3Cs” education and strategically placed in-app help text guidance informs members how to create more aesthetically-pleasing images and richer text reviews.
As a result, higher-quality content creates more value for shoppers, and brands drive more value from every sampling campaign investment.
What are they?
Members understand how to create exceptional content, while remaining authentic to their experience
of consumers want brands totell them exactly what kind of content they’re looking for
53%
7
of people will
take a picture if you ask them
6
60%
