Actionable recommendations to implement contextualization across your digital touchpoints.
How to deliver meaningful customer experiences without relying on personally identifiable information.
The latest trends shaping the future of contextualization
in e-commerce.
Key strategies leading retailers are using to drive personalized shopping experiences at scale.
Read on to learn:
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The state of
e-commerce contextualization
80%
of retailers feel that customers often appreciate personalized touches, with an additional 7% reporting a ‘significant positive impact.’
Only 21% of retailers feel that they create contextualized experiences.
Contextualization, the act of delivering perfectly timed, intelligently tailored shopping experiences that delight both known and anonymous shoppers, is proven to make an impact. However, delivering 1:1 experiences at scale continues to be a challenge for e-commerce companies.
Why contextualization is the next evolution of personalization—and how to stay ahead.
While most organizations consider themselves effective when it comes to hyper-personalization and onsite journey optimization, our research shows that there’s still significant room for improvement.
