Actionable recommendations to implement contextualization across your digital touchpoints.
How to deliver meaningful customer experiences without relying on personally identifiable information.
The latest trends shaping the future of contextualization in e-commerce.
Key strategies leading retailers are using to drive personalized shopping experiences at scale.
Read on to learn:
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80%
of retailers feel that customers often appreciate personalized touches, with an additional 7% reporting a ‘significant positive impact.’
Contextualization, the act of delivering perfectly timed, intelligently tailored shopping experiences that delight both known and anonymous shoppers, is proven to make an impact. However, delivering 1:1 experiences at scale continues to be a challenge for e-commerce companies.
Why contextualization is the next evolution of personalization—and how to stay ahead.
While most organizations consider themselves effective when it comes to hyper-personalization and onsite journey optimization, our research shows that there’s still significant room for improvement.
