An end-to-end UGC platform can improve the productivity of your content operations by 30%

“UGC is time consuming”

Myth #1

Forrester reported a 400% ROI for using the Bazaarvoice UGC platform — that’s a $4 return for every dollar spent.

“Shopper content is too expensive”

Myth #2

80% of consumers prefer to see real customer photos over stock photos. You don’t want your content to be overly polished.

“UGC looks unprofessional”

Myth #3

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The role of shopper content in authentic branding

UGC in marketing:

In the ever-evolving realm of marketing, we're all tackling several challenges — maintaining brand awareness, launching new products, safeguarding our brand, and dealing with those fading ad returns — all while aiming for profit growth and customer love. But guess what often gets overlooked in this hustle? User-generated and creator content (think reviews, star ratings, and cool social media visuals). Having the right mix of branded AND user-generated content (UGC) is the way to authentically win the hearts and souls of your consumers in today’s socially active world. In this guide, we’ll delve into the benefits of allocating more of your marketing budget to UGC, how to give users shopping experiences that will keep them coming back, and debunk commonly believed myths about shopper content.

Hobbycraft

Dreams

Le Col

Digital Product Content Manager

Lauren Couston

“UGC is more authentic to our customers and complements our traditional brand product imagery.”

Hobbycraft achieves annual ROI goal in only 8 months with Bazaarvoice

Associate E-commerce Account Manager

Megan Frederiks

“We get inspired by customer content all the time — and use it to help craft our own content. Our own product images didn’t look very lived in, but we changed that based on the UGC we were getting.”

Dreams sees a 200% lift in conversion from Bazaarvoice Social Commerce

Head of Digital

Andrew Longley

Le Col sees 5x conversion by combining reviews and authentic images

“We’ve seen great results. Customers who engage with our gallery are 5 times more likely to convert and are spending 12% higher AOV.”

Read on to learn:

The value of amplifying your content strategy with content from everyday shoppers and content creators

How to generate on-brand and brand-safe content with UGC

How UGC can improve the ROI of your marketing mix

How top brands are saving time and money with UGC

Read on to unlock proven tips, strategies, and success stories about: