of Gen Z will purchase when offered discount code
67%
Reach consumers at key decision points to drive holiday purchase action
of Gen Z shoppers seek out creator content
35%
Connect your brand with key consumer need-states to stay front of mind during holiday season
prefer social media
for product discovery
59%
Grow and maintain awareness of existing products through top of the funnel
With over 55% of shoppers kicking off their holiday shopping by October and nearly a quarter (23%) starting in August, don’t miss out on strategies to keep your brand top-of-mind.
Shoppers crave a mix of branded content, everyday shopper content, and creator content to help them discover, consider, and make informed purchasing decisions. Meet our holiday strategy experts in your city to maximize your Brand’s win this holiday season.
Petco
GANT
Anyone who works in e-commerce needs to understand that UGC is the SEO tool of choice.
Head of E-commerce, gant
logan steele
e-commerce team, Petco
It’s really fun to be able to sample seasonal collections to get a few reviews on the products since they have a much shorter life on-site than most items.
*Bazaarvoice Holiday Research 2024
Get your brand in front of 2024 holiday shoppers
Right content
for the right stage of the funnel
Drive the right content to connect with your consumer's need-state
october
Samples shipped to consumers & creators for review
Get reviews and creator content in your channels to stay in front of your holiday consumers!
november
september
Brief in your creators: Submit product nomination form with Bazaarvoice
•
July/Aug
Plan your holiday content strategy, start creator outreach
EXAMPLE
Joerg Bruehl
SVP of Marketing, Gigaset
We now see a massive increase in the overall conversion rate, and this is no surprise. When we have products with a very low number of reviews, they’re not the best sellers. On the other hand, the more reviews they get, the more we sell.
Logan Steele
E-commerce Team, Petco
It’s really fun to be able to sample seasonal collections to get a few reviews on the products since they have a much shorter life on-site than most items.
It’s really fun to be able to sample seasonal collections to get a few reviews on the products since they have a much shorter life on-site than most items.
Launch
Holiday $$$
EXAMPLE
•
Gigaset
Petco
Register
BABY BOOMERS
JULY 23: Join us in Los Angeles to unlock holiday success
Unwrap top insights with holiday shopper research
your holiday 2024 campaigns
Supercharge
*Bazaarvoice Holiday Research 2024
GEN X
Millenials
GEN Z
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GEN Z
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Millenials
